SEO migration is a critical process that can have a significant impact on the visibility of your website in search engines.
At MJ Web Studio, we offer specialised SEO migration consulting services to ensure a problem-free SEO migration, working carefully on each step to avoid drops in search engine traffic.
Let us assess the current SEO status of the site.
Fondamentale per definire gli obiettivi e le tempistiche della migrazione.
Page by page comparison between the ‘old site’ and the new one, so that each section and each page has its correct correspondence.
Redirects between the ‘old site’ and the new one to maintain the value of each individual link.
Continuous monitoring to follow post-migration performance.
An SEO migration refers to the process of changing the architecture, content, structure or address of a website, with the aim of maintaining and improving its ranking in search engines.
SEO migration is more than a technical transition; it’s a strategic process that can significantly impact your online visibility.
Carefully plan and manage site migration from an SEO point of view to avoid losing organic traffic.
Whether it involves a domain change, a new CMS platform, or restructuring site architecture, careful planning and execution are essential to preserve rankings and organic traffic.
Preliminary Analysis
Before starting the migration, we conduct a comprehensive analysis of the site’s current SEO status. This identifies strengths and potential risks, establishing a solid foundation to prevent visibility losses during the transition.
Detailed Planning and Migration Objectives
In the planning phase, we set clear goals and timelines for the migration. Each element—from URL structure to redirects—is carefully mapped to minimize risks and ensure a seamless transfer of SEO value.
Page-by-Page Comparison
We perform a page-by-page comparison between the old and new sites to maintain content alignment. This step ensures each section retains its relevance and SEO power in the new structure
Redirects Setup
Redirects are crucial for preserving link value and guiding users seamlessly to the new content. We implement strategic 301 redirects to ensure that all old URLs direct to their new counterparts without compromising SEO strength.
Post-Migration Monitoring
Continuous monitoring is key to a successful migration. We track performance post-migration to quickly address any issues and adapt as needed, preserving your site’s rankings and traffic.
A poorly executed SEO migration may entail several risks
Redirects are crucial for preserving link value and guiding users seamlessly to the new content. We implement strategic 301 redirects to ensure that all old URLs direct to their new counterparts without compromising SEO strength.
We can offer a consultancy service for SEO migration, customised to the specific needs of each site.
Each migration is unique and presents different challenges; therefore, a tailor-made approach that takes into account all aspects of the site and the target market is essential.
We will guide you, or carry out for you, every step of the process, with the aim of giving you a smooth migration and maintaining your online visibility.
