Fitness E-Commerce SEO Case Study

Results Achieved for Fitness-Discount.it

A focused SEO recovery and growth strategy that delivered measurable gains in visibility, rankings, and revenue.

+1.675%

Recovery and Increase of Organic Visits

Recovery and increase of organic visits after SEO penalisation.

+58%

Year-on-Year Growth in Organic Visits

Year-on-Year (YOY) growth in organic visits.

+38%

Increase in Keywords in TOP 3

Increase in organic keywords in TOP 3 year on year.

+88%

Year-on-Year Sales Growth

Year-on-Year (YOY) sales growth.

Growth Highlights

Below are performance charts showing the impact on organic visibility and top-ranking keywords.

+310% growth in organic visits according to SemRush

+304% keyword growth in TOP 3 according to SemRush

Case Study Overview

Fitness Discount has quickly established itself as a leader in the online fitness sector in Italy, becoming a reference point for beginners and experts looking for quality and convenience.

The site, fitness-discount.it, entered the TOP 10 in Italy in the ‘Fitness Equipment and Accessories’ category, and is now one of the most visited and chosen by customers from all over Italy for their home gym.

With a customised and results-oriented SEO approach, fitness-discount can count on double and triple digit growth rates.

fitness-discount.it

e-commerce of fitness equipment and accessories

Fitness-discount.it is an e-commerce specialising in fitness equipment and accessories.

With an in-depth knowledge of the market and a network of trusted suppliers, Fitness-Discount offers high-quality equipment, made affordable through a competitive pricing strategy.

For those wishing to set up a home gym, Fitness-Discount also offers a customised quote service.

What we did step by step

1

SEO audit with market analysis and comparison of main competitors

We conducted an in-depth SEO audit to highlight the starting point and help us identify areas for improvement on the site, analysing the market and studying direct competitors. This allowed us to define targeted strategies to position the client competitively and intercept a wider target audience.

2

Site structure analysis

We examined the structure of the site to ensure that it was optimised for both search engines and users. From the outset, the aim was to reorganise the content in such a way as to improve navigability and facilitate access to information, while facilitating page indexing.

3

Fixing Navigation Errors

We identified and fixed navigation errors that hindered user experience and SEO ranking. By correcting broken links and improving the path structure, we have made navigation more intuitive and easier.

4

Optimisation of categories and main product pages

Optimisation of categories and product pages involved the use of relevant keywords and the addition of detailed descriptions. This work increased the visibility of the products on search engines, attracting a more specific and interested audience.

5

Broadening the category base by analysing potential niches not yet explored

We always like to take a proactive approach and, working together with the client, we expanded the site's categories, identifying untapped market niches. This collaborative approach has allowed us to develop new positioning opportunities and attract more specific audience segments interested in our products.

Activities carried out with the SEO Consulting service e-commerce fitness

Below is some of the work we have done for Fitness-Discount.co.uk within the SEO consultancy services.

SEO for E-Commerce

SEO for e-commerce increases visibility and sales by optimising product pages and keywords. Essential in a growing market ($8 trillion by 2027), it includes practices such as long-tail keyword research, content optimisation and site structure improvement to attract and convert interested users.

SEO AUDIT

Analysis of site performance to identify technical problems, improve content structure to ensure compliance with SEO best practices.

SITE STRUCTURE REVISION

We reorganise the site structure to improve navigability for a better user experience and accessibility.

CONTENT OPTIMISATION

We update and optimise existing content to make it relevant to users' search intent.

KEYWORD INCREASE

We expand the keywords for which the site can compete, enhancing its visibility on more relevant search queries to attract interested users.

Penalties Recovery

Comprehensive Google penalisation recovery service, including in-depth analysis of the SEO errors responsible for the penalisation and targeted action to correct them. The objective is to restore the site's visibility in search results, improving positioning in accordance with Google's guidelines for effective and lasting recovery.

COMPETITOR ANALYSIS

We study the main competitors and what the target audience is in order to identify competitive advantages and adapt the positioning strategy.

TECHNICAL SEO

We optimise all technical aspects of the site, including speed and data structure, to improve organic ranking.

NEW CONTENT DESIGN

We devise new strategic content, based on in-depth analysis of SERPs, to attract qualified traffic and strengthen the brand's online presence.

MONITORING AND REPORTING

We are constantly analysing the positioning results obtained in order to identify new opportunities and resolve any critical issues.

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Fitness E-Commerce SEO Case Study: Fitness Discount