Fitness e-commerce case study on Fitness-Discount.it , a well-known brand in the fitness sector in Italy. fitness-discount.it is TOP 30 Italy in the "fitness" category and TOP 10 Italy in the "fitness equipment and accessories" category (attrezzature e accessori per il fitness).
Fitness Discount has quickly established itself as a leader in the online fitness sector in Italy, becoming a reference point for beginners and experts looking for quality and convenience.
The site, fitness-discount.it, entered the TOP 10 in Italy in the ‘Fitness Equipment and Accessories’ category, and is now one of the most visited and chosen by customers from all over Italy for their home gym.
With a customised and results-oriented SEO approach, fitness-discount can count on double and triple digit growth rates.
Fitness-discount.it is an e-commerce specialising in fitness equipment and accessories.
With an in-depth knowledge of the market and a network of trusted suppliers, Fitness-Discount offers high-quality equipment, made affordable through a competitive pricing strategy.
For those wishing to set up a home gym, Fitness-Discount also offers a customised quote service.
Below is some of the work we have done for Fitness-Discount.co.uk within the SEO consultancy services.
We conducted an in-depth SEO audit to highlight the starting point and help us identify areas for improvement on the site, analysing the market and studying direct competitors. This allowed us to define targeted strategies to position the client competitively and intercept a wider target audience.
We examined the structure of the site to ensure that it was optimised for both search engines and users. From the outset, the aim was to reorganise the content in such a way as to improve navigability and facilitate access to information, while facilitating page indexing.
We identified and fixed navigation errors that hindered user experience and SEO ranking. By correcting broken links and improving the path structure, we have made navigation more intuitive and easier.
Optimisation of categories and product pages involved the use of relevant keywords and the addition of detailed descriptions. This work increased the visibility of the products on search engines, attracting a more specific and interested audience.
We always like to take a proactive approach and, working together with the client, we expanded the site's categories, identifying untapped market niches. This collaborative approach has allowed us to develop new positioning opportunities and attract more specific audience segments interested in our products.
+310% growth in organic visits according to SemRush
+304% keyword growth in TOP 3 according to SemRush
+1,400% growth in organic visits according to SeoZoom
+288% growth in organic visits according to Google Search Console
Fitness Discount has become a reference brand in Italy for online fitness equipment and accessories, achieving a prominent position thanks to a tailor-made SEO strategy that has consolidated its success.
Ranked among the best Italian sites in the ‘Fitness Equipment and Accessories’ category, the site has become a key resource for fitness enthusiasts and professionals, attracted by the quality of the products and competitive solutions offered.
To achieve these results, a customised SEO strategy was used, starting with a comprehensive SEO audit, which identified areas for improvement in terms of structure, content and technical optimisation. The analysis of the market and main competitors then allowed us to better understand the target audience and adapt the strategy to maintain a competitive advantage in the sector.
We also improved the accessibility and usability of the site for greater customer satisfaction.
Optimisation of the categories and main product pages made possible better positioning for targeted keywords and ensured greater relevance to users' search intent. In particular, the search for long-tail keywords was enhanced to intercept more specific audience segments highly interested in the products offered. The integration of new strategic content, done in consultation with the client, strengthened the brand's presence and helped increase qualified traffic.
Constant monitoring has enabled us to assess the effectiveness of the strategies implemented and to continuously identify new opportunities for improvement.
Fitness Discount has recorded sustained percentage growth in recent months in terms of organic visits and keywords also positioned in Google's TOP 3, becoming a stable reference point among fitness e-commerce in Italy.
