CNC e-commerce and industry case study on Amastone.com, a CNC tool brand well known in the US, Canada, Australia and the UK. amastone.com recorded a 72% increase in visits over the previous year (2024 vs 2023).
Amastone has quickly established itself as a leader in CNC tools and accessories, becoming a trusted resource for both professionals and enthusiasts seeking quality and reliability.
The platform, amastone.com, is among the most visited in the CNC tools and accessories category by users from all over the world: US, UK, Canada, Australia and India, thanks to a rich product catalogue and exceptional service.
With a targeted and results-oriented SEO strategy, Amastone continues to record strong growth, consolidating its position as a key player in the machining and CNC (Numerically Controlled Machine) industry.
Amastone.com is an e-commerce platform specialising in CNC tools and accessories.
Amastone distinguished itself at the Netcomm Award 2024 by winning in the Cross-Border & Export category. The company, a leader in CNC tools, impressed with sales in 65 countries and the use of innovative features such as price geolocation, confirming its position as a benchmark in global e-commerce thanks to its strategic and technologically advanced approach.
With extensive market knowledge and a network of reliable suppliers, Amastone offers high quality products at competitive prices.
Even for those who need customised solutions, Amastone can provide the perfect tools for their specific machining requirements.
Below is some of the work done for Amastone.com with SEO consulting.
We carried out an in-depth initial SEO analysis to understand the current state of the site and identify areas for improvement. This process included a study of the market and a detailed comparison with the main competitors, allowing us to define tailor-made strategies to guarantee the client a competitive position in Google searches.
We thoroughly analysed the structure of the site to check its effectiveness both from the user's point of view and for search engines. The aim was to give Google and users a structure that is simple and intuitive to navigate. This led, among other things, to an improvement in the accessibility of the information provided and simplified page indexing.
Navigation errors were detected and corrected, such as pages with 301 and 404 codes, which compromised user experience and SEO ranking. We intervened (or still do so on an ongoing basis) on broken or ‘broken’ links, thus succeeding in optimising navigation paths and improving the crawling budget.
We worked on optimising categories and the most important product pages with relevant keywords and detailed descriptions. This intervention increased the visibility of the products on search engines, helping to attract a more profiled audience interested in purchasing.
Proactively, we supported the client in expanding the categories on the site, identifying unexplored niches and micro-niches. This allowed us to generate new positioning opportunities, attracting specific user segments in line with the products offered.
We implemented a targeted link building and PR strategy aimed at strengthening the site's authority in search engines. This was achieved by creating a profile of quality backlinks from reliable and industry-relevant sources. This led to an improvement in the site's ranking, consolidating its credibility in the eyes of users and search engines.
+340% growth in organic visits according to SemRush
+890% keyword growth in TOP 3 according to SemRush
+497% growth in organic visits according to Google Search Console
Amastone.com won the Netcomm Award 2024 in the Cross-Border & Export category, thanks to its ability to operate in 65 countries and its innovative geolocation of prices. This award underlines the company's role as a leader in e-commerce for CNC tools, highlighting its global approach and continuous investment in advanced technologies.
The company has seen a 72% increase in organic visits over the previous year and an incredible +903% increase in keyword positions in the Top 3 search engines. These results are not the result of chance, but of systematic work based on analysis, optimisation and targeted strategies. This has allowed Amastone to consolidate its leadership in a highly competitive sector such as CNC machining.
The company has seen a 72% increase in organic visits over the previous year and an incredible +903% increase in keyword positions in the Top 3 search engines. These results are not the result of chance, but of systematic work based on analysis, optimisation and targeted strategies. This has allowed Amastone to consolidate its leadership in a highly competitive sector such as CNC machining.
Underlying Amastone's success is a strategic approach that ranges fro moptimising product pages to building a network of authoritative backlinks. Overhauling the site's structure and correcting navigation errors has improved the user experience, while at the same time fostering better indexing on search engines. These interventions not only increased organic traffic, but also strengthened users' trust in the brand.
Another crucial aspect was the identification of untapped market niches. Through an in-depth analysis of industry needs, Amastone expanded its catalogue with targeted categories, attracting new user segments and creating additional positioning opportunities. This proactive approach has enabled the company to stay one step ahead of its competitors.
The link building strategy has played a key role in the growth of the site. Obtaining quality backlinks from authoritative sources has increased the authoritativeness of the domain, improving ranking and organic traffic. This has consolidated Amastone's reputation as a reference point for CNC professionals and enthusiasts.
The numbers speak for themselves: a +497% growth in organic visits, as confirmed by Google Search Console, shows how targeted SEO consulting work can make a difference. Amastone is now an example of excellence on the e-commerce scene, showing how tailor-made strategies can transform ambitions into concrete results.
