An SEO audit is an in-depth analysis of a website to assess its current health and understand how to improve it, in order to improve its performance on search engines.
Let us study the target market and competitors, to understand the global situation within which the site must move and compete.
We assess site structure, mobile usability and Core Web Vitals to ensure an optimal user experience and compliance with Google standards.
We optimise meta tags, content quality, internal links, header tags, images and URLs to improve page navigability and relevance.
We analyse external links, keyword placement, brand mentions and social signals to increase the authority and visibility of the site.
At the end of the work, we will produce an operational document stating what needs to be done to improve the overall situation of your website.
Since an SEO audit is essential to maintain and improve a website's visibility and performance on search engines, a full audit should be performed annually, with more frequent audits, e.g. quarterly, monthly or weekly for dynamic or competitive sectors.
The purpose of these constant checks is to align websites with search engine algorithms and industry practices, and is crucial after significant updates, (such as an SEO migration) or major changes in web traffic.
Code Error Detection: Detects errors in HTML, CSS or JavaScript code that hinder indexing.
BrokenLinks and 404 Errors: Identifies broken links and non-existent pages, improving the user experience.
Site Speed Optimisation: Analyses page load times, suggesting improvements.
Site Structure Check: Examines the site structure to ensure it is well organised and easily navigable.
Mobile Compatibility: Ensures that the site is optimised for mobile devices.
Keyword Analysis: Assesses the effectiveness of keywords used and suggests new opportunities.
Content Quality: Identifies duplicate or out-of-date content and suggests strategies to improve it.
Engagement Enhancement: Suggests ways to make content more engaging for the target audience.
Meta Description and Tag Optimisation: Reviews and optimises meta descriptions and titles to improve click-through rates.
Updating Obsolete Content: Suggests updates for older content.
Intuitive Navigation: Ensures that the structure of the site allows for easy and intuitive navigation.
Responsive Design: Ensures that the site is well viewable on all devices.
Reduced Loading Time: Provides suggestions for speeding up page loading.
Site Accessibility: Ensures that the site is accessible to all users.
Improving Interactivity: Identifies opportunities to increase site interactivity.
CompetitorStrategy Study: Analyses competitors' SEO tactics, identifying winning strategies.
Identifying Strengths and Weaknesses: Compare your site with competitors' sites.
Competitor Keyword Research: Find out what keywords your competitors are using.
SEO Performance Monitoring: Track your competitors' SEO performance.
Benchmarking: Establish a benchmark to evaluate your SEO performance.
Optimising Organic Traffic: Improve organic traffic to the site.
Conversion Enhancement: Implements strategies to increase conversions.
Marketing Cost Reduction: Reduces the need to invest in paid advertising.
Campaign Performance Evaluation: Analyses the effectiveness of digital marketing campaigns.
Long-Term Return: Ensures lasting benefits of SEO activities.
