SEO for China on Baidu is crucial for companies that want to enter the Chinese market, the largest in the world.
Baidu, the dominant search engine in China, requires specific optimisation techniques to ensure visibility and success. These optimisation techniques are different from those applied in Google site placement and other international SEO projects in general.
Let's look at 9 key aspects that one must consider in order to successfully SEO on Baidu.
Use a .cn or .com.cn domain and hosting in China.
Baidu Index and Baidu Keyword Tool are two key tools for finding keywords with high search volumes and low competition.
Carefully translate pages in simplified Chinese to avoid an 85% abandonment rate when users find pages in English.
Optimise the meta tags, use keywords in the title and H1 tags, and ensure that the main content is positioned at the top of the page.
It publishes unique, high-quality content to satisfy both users and Baidu's requirements.
Focus on the amount of links from relevant Chinese sites, using Chinese anchor text to improve ranking.
Invest in Baidu Paid Search to support organic positioning and get targeted traffic at low cost.
Avoid banned content such as adult material or gambling, and do not link to banned social networks.
Use meta tag keywords and Baidu's SEO tools to further improve your site's visibility and ranking.
We offer a customised SEO service for China, tailored to the specifics of your site and your goals.
Our strategy includes detailed industry analysis, optimisation of your site for Baidu and implementation of advanced SEO techniques to ensure long-lasting results.
In conclusion, we can say that the reasoning you need to do to rank on Baidu for the Chinese market is (partially) different from the reasoning you need to do for Google, and if you are considering doing business with China, then you cannot do without ranking on Baidu.
