Recovery from Google penalisations is a complex process that requires a thorough analysis of the causes that led to the site's penalisation.
The causes of penalisations can be various: from technical errors to low quality content, or incorrect SEO practices.
To recover, the first thing to do is to understand why you were penalised, and then take the right corrective measures to restore your site's visibility in search results.
Google penalties are measures taken by the search engine to reduce the visibility of a website in SERPs due to violations of its guidelines.
One can then speak of ‘partial’ penalisation, i.e. that which only affects certain pages or sections of the site, and ‘global penalisation’, which instead affects the visibility of the entire website.
we study the real reason behind a penalisation by analysing the SERP, the site and the competitors in detail.
We implement a customised strategy to exit penalisation, which may include a revision of the site structure or increasing the trust (or both).
We talk to you about the strategy we intend to adopt, explaining each step and its reasons, always in complete transparency.
We apply the studied strategy in practice, or we give you all the information and know-how to do it yourself, in which case we provide constant assistance.
The causes of Google penalisations are many, but generally the main ones are:
Creating content that seeks to manipulate search engines rather than provide real value to users can lead to penalisation.
Techniques such as cloaking or the use of doorway pages to trick search engines and improve rankings are penalised (these are techniques from the early 2000s, but we sometimes still see them today)
Publishing duplicate content within one's own site can reduce its visibility in search results.
Incorrect link building can lead to penalisation.
Sites that publish superficial, irrelevant or poor quality content may be penalised in favour of sites with more useful and relevant content.
Problems such as slow loading times, frequent server errors or poorly designed site structures can lead to not ranking well.
Google Core Updates are substantial updates to Google's search algorithms that can significantly influence the ranking of websites.
The aim of these updates is to improve the relevance and quality of search results for users.
If your website suffers a drop in rankings after a core update, it is important to realise that it may not necessarily be a penalty, but rather a change in the way Google evaluates and ranks content (e.g. a change in the search intent of certain SERPs), and the most appropriate strategy must be devised to recover the lost positions.
For example, Google may decide to prioritise informative content over commercial content, or vice versa. This change can significantly affect traffic to your site if your content is not aligned with users' new search intent.
Another reason could be the lack of trust of your site.
Core updates often reinforce the importance of trust signals such as domain authority, backlink quality and brand reputation. If your site does not have enough trust to compete effectively in those SERPs, you may see a drop in ranking. In this case, it is crucial to work on increasing the trust of your site, which we do with our link building service.
To find out whether your site has been penalised, you can monitor organic traffic through Google Analytics and Google Search Console.
A sudden and significant drop in traffic may indicate a penalisation (Google Search Console may also notify you of any manual penalisation).
Examining changes in SERPs and comparing your site's performance with that of competitors can also help you identify problems related to algorithmic penalties.
We provide a customised service for recovery from Google penalties based on the specific needs of your site.
The duration of recovery depends on the type of penalty, but generally a period of at least six months is necessary to see significant results.
Our approach includes detailed analysis, customised strategy, practical implementation and ongoing support to achieve the goal of improving your site's performance.
