The SEO for AI (Artificial Intelligence) is somewhat of a new frontier in the field of search engine optimisation.
With the increasing popularity of advanced tools such as ChatGPT, Claude.ai, Google's Bard and Perplexity.ai , it becomes important to understand how to adapt traditional SEO strategies to make the most of these technologies.
The latest version of ChatGPT, Bard or Perplexity, for instance, have access to the Internet, allowing users to search directly via artificial intelligence.
This change represents a unique opportunity for companies to be cited as authoritative sources in AI-generated responses.
Hence the importance of a SEO for AI.
Briefly, a summary of how SEO for AI works:
The user asks a question or makes a specific request to the IA.
AI uses advanced algorithms to search the internet for the most relevant answer.
The AI processes the information found, checking its reliability and relevance.
AI provides an answer to the user, often including sources and references for more credibility.
AI answers are enriched with links and citations to original sources, ensuring transparency and verifiability.
The main objective of SEO for AI is to optimise content so that it is recognised and cited as an authoritative source in responses generated by artificial intelligence.
This means creating high quality, relevant and up-to-date content that can be easily accessed and used by AI during the search and response process.
Being cited among the sources of AI responses can significantly increase the visibility and authority of a brand or website.
We offer an SEO service for AI designed to help companies optimise their content for searches performed by artificial intelligence.
Based on the latest AI trends and functionalities, we create customised strategies to ensure that your content is easily accessible and potentially cited as an authoritative source.
